Today I took a trip to ikea for some furniture and the like, and it got me thinking, what sort of things apart from billboards do ikea advertise on? So I researched it and found a recent piece of ambient media they had created in Germany. They had painted balconies on the side of a building to look like storage compartments such as baskets, boxes and drawers, with the ikea logo and the tagline "bigger storage ideas" on another balcony. A fairly simple idea but carried out with great detail and care.
No comments:
Post a Comment