Sky Rebrand. Not a fan.

Sky have created new logos for Sky 1, 2, and 3.....and they are rubbish. They look like they have been designed by a blind monkey who has pushed two different logos together. I know Sky are trying to incorporate their main logo onto the channels, which is fair enough, but the numbers look like they have been plonked on the side with no care for the overall appearence.

This is the main Sky logo:




Its simple, modern and smooth. But look what the new logos do to it:




Here are the older nicer logos for the channels:



Although I prefer the older logos for the channel, I do like the ident adverts for the new ones much more. Here is an example: